Her Place wants to position itself as a brand that
talks to its audience in a real way, avoiding the usual
‘girl talk’ that includes unrealistic

versions of what a woman is and standards that
evaluate women through a patriarchal vision.

It understands and considers all types of women.
Bold, practical, sophisticated, beautiful,
intelligent and fun.

Her Place develops products, articles
and experiences that speak to women in a
familiar but exciting way.